BYBU: Fun, gentle self-care designed with teens in mind.

Something exciting is coming soon....

Beauty, Simplified for Tweens.

MADE FOR NZ+AU KIDS

Made in Australia.
Produced to high quality standards.
Proudly NZ owned.

GENTLE ON YOUNG NAILS & LIPS

Designed for this age

PARENT APPROVED

Playful, not grown-up

VEGAN & CRUELTY FREE

No animal testing.

RECYCLABLE PACKAGING

Check local facilities

EASY ON, EASY OFF

Polish comes off with regular polish remover

Why everyone's obsessed

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“What really sets it apart is the messaging”
I bought the BYBU Starter Set for each of my girls and they are obsessed. The packaging is super cute, and the unboxing felt like a whole moment - not just another product.
What really sets it apart is the messaging. Bold. Positive. Genuinely empowering. Not fluffy, not forced - just the right kind. Celebrating confidence and individuality in a way that actually lands.
100% here for it
”

Fi Penn, mum of 2 girls

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“My daughter loves her magical nails so much”
My daughter loves her magical nails so much - such a cool product, highly recommend if you’ve got a little love x
”

Brooke

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“The nail polish was so cool and I loved it”
The nail polish was so cool and I loved it. I liked how it changed colour in the sun. It did take a little bit long to dry but overall 5 stars
”

Liv

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“I love this polish!”
I love this nail polish! It’s clear when I’m inside and turns bright pink in the sun - like magic! I did three coats and it looks amazing. My friends couldn’t believe it changes colour. It dries fast too and doesn’t chip easily. Totally my new favourite! 💅☀️
”

Indii

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“Couldn't be happier!”
The clear nail jpolish that changes colour is soo cool. Keeps the school happy and our daughter!
”

Brendon, Dad of 9 -year-old

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“I bought this nail polish for my daughter and sister, we absolutely love it!”
Amazing ! I bought this nail polish for my daughter and sister, we absolutely love it! The colour is beautiful and it goes on so smoothly.
Most importantly, my daughter is obsessed with it! She’s been showing off her nails to everyone. It’s always a win when you find something that makes your child feel happy and confident. We’ll definitely be purchasing more soon. Highly recommend!

”

Zoe

MADE FOR TWEENS. LOVED BY PARENTS.

BYBU was created for that in-between age - when kids want to express themselves but parents want products that are age-appropriate, gentle and thoughtfully made.

Everything we make is designed to help tweens feel good, inside and out.

Our Story