A Message from Our Founder

BYBU was inspired by my own daughter. As she’s grown older, I’ve loved watching her curiosity and confidence develop - especially as she’s become more interested in beauty and cosmetics. But I couldn’t find products that felt truly right for kids: something gentle, playful, and focused on fun rather than perfection.

So I created BYBU. A place where beauty is about self-expression, creativity, and feeling good - not growing up too fast or fitting into a mould.

Every product is thoughtfully made to be kind to young skin and to encourage confidence in a safe, pressure-free way. My hope is that BYBU becomes part of those small, joyful moments that help kids feel seen, celebrated, and comfortable being exactly who they are.

Jo x