About Us

Hey Queen - yes, YOU!

Life is full of big moments, bold ideas, and everyday chances to express who you are. BYBU is here for all of them. With colour-shifting nails (and more coming soon), we make self-care fun, gentle, and totally your vibe. ✨💅

No filters. No pressure. No fitting into someone else’s idea of “just right.”

Real self-care that feels good, looks amazing, and champions you exactly as you are.

🌟 Why We’re Here

BYBU stands for Be Yourself, Be Unique — and that is our whole mission.

We create playful, uplifting beauty that boosts confidence, sparks creativity, and supports positive rituals.

From UV colour-changing nail polish to exciting things ahead, we focus on formulas that feel good, look gorgeous, and nurture both confidence and self-expression.

What We Stand For

✨

Self-love over perfection

🌱

Thoughtful, gentle ingredients

🌈

Fun, inclusive, feel-good beauty

💖

Confidence in being exactly who you are

🦄 What Makes BYBU Different

Uplifting beauty energy - Playful colour and confidence-boosting vibes, designed for expression and fun.
Gentle by design – Considered ingredients chosen with care and curiosity, so you can enjoy the fun
Created with heart – Thoughtful beauty that lifts confidence and celebrates individuality.